The buy up is happening overseas, too – the US, Europe and even Japan, where bidets are at their most popular. If it’s not physically in the shop, it’s thrown at us on social media or traditional media. We’re getting toilet paper FOMO from all angles. So supermarkets don’t keep any more on site than they know is traditionally bought within a 48-hour turnaround.Ī couple of people buying a couple of extra packs makes the situation (or shelves in this case) look a lot dire than it really is – empty shelves are interpreted as a shortage, which equals panic buying. Toilet paper – a bulky item – takes up a lot of shelf and storage space. The supermarkets’ game plan behind toilet paper doesn’t help, as Associate Professor Gary Mortimer told The New Daily on Tuesday. In this case, being without toilet paper. It’s that underlying FOMO.”įOMO – the fear of missing out – triggers our fundamental human urge to join the herd, or we’re at risk of experiencing an adversity. “If you notice everybody’s got three big packs of toilet paper – even if you haven’t seen the news – you think it’s really cheap, or you think something bad’s going on,” he said. He explained: If we go to the supermarket, despite knowing what we need to get, we’re still peeking into others’ trolleys, to make sure we’re not missing out on something. “There’s this subconscious reaction, I must get some – even if I don’t need it,” Dr Callaghan said. Seriously WTF Australia? Panic buying of toilet paper at Woolies /VyYnct4rAVĪdd in a bit of media beat-up and before you know it, it’s a hot commodity that everyone is scrambling to get their hands on. “All you need to do is whisper something is going to be scarce,” Dr Callaghan said. To fuel a particular kind of group-think consumer behaviour, Dr Callaghan told The New Daily, all you need is a rumour. It all comes down to our brains, Deakin University marketing expert Michael Callaghan said. So why are we still buying into the panic?
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